Along Comes The Association:
How a Group of Beloved 1960s Musicians Invented Folk-Rock and Made Rock and Roll History… in Three-Piece Suits

(Forthcoming from Rare Bird Books)
By Russ Giguere & Ashley Wren Collins

The Association founding member Russ Giguere takes us on a nostalgic journey through that magical, unparalleled time in sixties rock and roll when this unique group of musicians came together to invent the “folk rock” music genre and write hit songs like “Cherish,” and “Along Comes Mary,” sweeping onto the hi-fi speakers right into the hearts of America, making rock and roll history. (Sex, drugs and three-piece suits included and not sold separately.)

“’Cherish’ is one of the most hauntingly beautiful love songs to come out of the
Beatles era—or any other era…”
-Phyllis Burgess, Entertainment Editor, TEEN MAGAZINE (1966)

Six guys in three-piece gray suits invented the folk rock music genre in 1960s California. Before they knew it, they had six gold records and one double platinum record, including “Along Comes Mary,” - their hit song about marijuana that also became an anthem for Catholics everywhere (even while The Association was simultaneously being praised for their “good boy” image), “Windy,” a song the city of Chicago considered to belong to them, as well as two major love songs and other number one hits, “Cherish” and “Never My Love,” the latter which Paul McCartney and his wife Linda considered to be “their song.” Russ Giguere actually lived it (and is still living it), smoked it (and is still most definitely smoking it), sang it, played it, and is now ready to tell it. Boy bands of the 1970s, ‘80s, ‘90s and 21st century came after, but The Association lit a torch on fire and paved the way first, with the velvet vocal harmonies of their chart-topping hits. Consider how The Association was perceived by their peers:

Brian Wilson of The Beach Boys on The Association’s first record: “The Association had the best first album I ever heard!”

Mick Jagger of The Rolling Stones: “I’ve never heard anyone sing like that! You guys are unbelievable!”

Danny Hutton of Three Dog Night on The Association: “The hardest partying band I ever met!”

Along Comes The Association: How a Group of Beloved 1960s Musician Invented Folk-Rock and Made Rock and Roll History…in Three-Piece Suits tells the wild story of how Russ and his fellow band members came together, and illustrates how the music they created in that time span was unparalleled, unique to the time and place and never again to be repeated. And yes, there are drugs and there are women—otherwise known as DSB (coined by The Association as Deadly Semen Build-up) perpetrators—as well as the lovely Linda Ronstadt and Helen Mirren—included in the book. In reading Along Comes The Association: How a Group of Beloved 1960s Musician Invented Folk-Rock and Made Rock and Roll History…in Three-Piece Suits you will be transported back in time to post-1963 America, resisting the urge to roll one while floating on a musical cloud of that melodic rock that Russ Giguere and his band members popularized and we never tire of hearing…now or ever. Listen here:

A little about the Authors:

Russ Giguere joined The Association, singing (often the lead vocals on songs such as “Cherish” and “Windy”) and playing rhythm guitar, serving as an integral part of their distinctive, mellifluous sound, riding to the top of the music charts and traveling across the country and abroad, opening some of the biggest venues in the US to some of the very first sounds of rock and roll, including the legendary June 16th, 1967 concert at the Monterey International Pop Festival. To this day, The Association still plays 30-40 concerts per year to packed houses throughout the United States.

Ashley Wren Collins is the co-author of Produce Your Own Damn Movie! and the sole author of The Cheap Bastard’s Guide to Los Angeles as well as the 6th edition of The Cheap Bastard’s Guide to New York City. She is a frequent contributor to The Huffington Post and MovieMaker. Her short stories, “Daddy’s Girl,” won the SLS-St. Petersburg Review Award and “Aunt Maryann Was Stolen,” won her a scholarship to attend the 2015 Disquiet International Literary Program. Ashley is the recipient of a writing fellowship from The Edward F. Albee Foundation.


Photo Credits: 
The Association, c. 1966
(Photo Acknowledgement-Beechwood Music Corporation)

Russ Giguere, 2015
(Photo by Henry Diltz, the venerable rock ‘n’ roll photographer)